19. Write sticky stories

  • simple — find the core of any idea
  • unexpected — introduce surprise to grab attention and make the story memorable
  • concrete — present an idea in a way that makes it easily comprehensible and memorable
  • credible — make it believable
  • emotional — emotion is often the first reaction that people have to reading a story and is a way to create empathy.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Russ Grayson

Russ Grayson

I'm an independent online and photojournalist living on the Tasmanian coast after nine months on the road in a minivan.