19. Write sticky stories

  • simple — find the core of any idea
  • unexpected — introduce surprise to grab attention and make the story memorable
  • concrete — present an idea in a way that makes it easily comprehensible and memorable
  • credible — make it believable
  • emotional — emotion is often the first reaction that people have to reading a story and is a way to create empathy.



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Russ Grayson

Russ Grayson

I'm an independent online and photojournalist living on the Tasmanian coast after nine months on the road in a minivan.